Descriptive Essay About My Worst Nightmare - 1045 Words

Comfy Scooby-Doo pajamas and a severe case of bed head for me was the usual morning routine. As I walked down the stairs, I listened for the sound of the news as if I even watched it. No Channel twelve, no Goodmoring America, not even sounds of the weather report played as I approached the last step. Checking through the house the kitchen was untouched, the beds of my mother and sisters perfectly made. The only traces of inhabitants were me and a small sticky note on the counter that read five words of pure freedom, â€Å"We’ll be back home later.† Not only would I be free to do what I wanted, but also able to get away with it. That feeling of freedom was a kid’s best dream, but for me I believe that type of power caused my worst nightmare.†¦show more content†¦It’d been about an hour before my sister cam into our room shuffling through drawers. She pulled out a bright blue bathing suit and began to put it on. I ecstatically asked were we going to the pool while racing to get mine from the drawer. She grabbed my arm jerking me from the drawer. â€Å"No, no, no, I’m going to the pool. You’re staying here.† â€Å"But, that’s not fair!† I whined. â€Å"The fair comes in October, worry about it then.† I huffed and ran down stairs to beg my mother to let me go as my sister ran behind me to beg to do the opposite. As we approached my mother she quickly got off the phone before being drowned in pleas that did nothing but put her in a confusion. â€Å"Ma, please can I go?† â€Å"Ma, I’m not taking her,†my sister looked at me daring me to ask again. I did. â€Å"Kenisa, take your sister.† â€Å"But ma, all my friends are there, and I don’t want to have to look after her.† I began my victory dance which was cut short when my mother said, â€Å"You won’t have to watch her because she’s not allowed to get in the pool.† â€Å"But, Ma!† â€Å"No, you can’t expect to misbehave and get rewarded later.† I pouted, â€Å"Can I at least put my feet in the water?† â€Å"That’s all you can do.† My sister yelled to me that she was about to leave, so I began to run upstairs to at least put on my bathing suit. My mother stopped me telling me I wouldn’tShow MoreRelatedDescriptive Essay About My Worst Nightmare1040 Words   |  5 Pagesthe beds of my family perfectly made. The only traces of inhabitants were me and a small sticky note on the counter that read five words of pure freedom, â€Å"We’ll be back home later.† Not only would I be free to do what I wanted but also I would get away with it. That feeling of freedom was a kid’s best dream, but for me, I believe that type of power caused my worst nightmare. My first decision as a home-alone child was to make a huge bowl of Lucky Charms cereal. I’d poured them into my favorite pinkRead MoreMy Experience Of English Composition972 Words   |  4 PagesMy experience in English Composition 1 this semester has been a tough one. From day one, I knew that this class was not going to be a â€Å"walk in the park†, so I tried to prepare myself for what was to come. Throughout this semester, I have recognized my strengths as well as my weaknesses , and I still continue to struggle with a lot of them to this day. Through it all, this class has been a journey that has taught me a lot. When we first began to write our descriptive essay, my confidence level wasRead MoreThe Cask Of Amontillado Character Analysis3502 Words   |  15 PagesProfiling a Psychopath, Producing Powerful Imagery, and Fantasizing about Revenge in Edgar Allan Poe s The Cask of Amontillado Edgar Allan Poe s short story The Cask of Amontillado was first published in an 1846 issue of Godey s Lady s Book, a popular women s magazine in America (Nagy). Poe s tale of premeditated murder is narrated by a smug Montresor, who feels vindicated after disposing of his enemy by walling him up in the catacombs. Yet, it is not only the premeditated murder thatRead MoreThe Horror Genre in Stories of Stevenson and Greene Essay3627 Words   |  15 PagesHorror Genre in Stories of Stevenson and Greene R.L Stevensons The Body-Snatcher and Graham Greenes The End Of The party are both short stories that are a part of the horror genre, despite differing in many ways. Throughout this essay, I am going to compare the differences and the similarities between the two horror stories. I will assess the way the writers use certain aspects that are part of the horror genre to make their story have an impact on the reader andRead MoreOrganizational Behaviour Analysis28615 Words   |  115 PagesORGANISATIONAL ANALYSIS: Notes and essays for the workshop to be held on 15th - 16th Novemeber 2007 at The Marriot Hotel Slough Berkshire SL3 8PT Dr. Lesley Prince, C.Psychol., AFBPsS University of Birmingham November 2007  © Dr. Lesley Prince 2007. Organisational Analysis: Notes and Essays Page i Page ii Please do not attempt to eat these notes. CONTENTS Introduction to the Workshop Topics And Themes The Nature and Scope of Organisation Theory Levels of Analysis The MetaphoricalRead MoreImpact of merger and acquisition on employee motivation12272 Words   |  50 Pagesthank you all for your time, patience and energy to contribute majorly to the study and its results: My teachers who guided me to work towards such an objective and contribute in some way to the society The members of the Communication Workers Union for patiently responding and honestly participating in the survey My family for being patient with me during this research period and understanding my priorities Miss Edwards for forming the basis of the Morale and Turnover Intention Survey, which contributedRead MoreFeminine Mystique12173 Words   |  49 PagesSupplemental Reading for US History 2 From Rosie to Lucy Questions students must answer in a 500-word (minimum) essay: 1) Describe the post-WWII frustrations felt by women such as Betty Friedan. 2) During the era of â€Å"Rosie the Riveter†, what gains did women make in the workforce? How did these women feel about themselves and their contributions? What did society as a whole think? 3) What role did mass media play during the 1950s and 1960s in regard to supporting or undermining theRead MoreFor Against by L.G. Alexander31987 Words   |  128 PagesBy the same author SIXTY STEPS TO PRECIS POETRY AND PROSE APPRECIATION ESSAY AND LEITER ·WRITING A FIRST BOOK IN COMPREHENSION PRECIS AND COMPOSITION ras CARTERS OF GREENWOOD (Cineloops) DETECTIVES FROM SCOTLAND YARD (Longman Structural Readers, Stage 1) CAR THIEVES [Longman Structural Readers, Stage 1) WORTH A FORTUNE [Longman Structural Readers, Stage 2) APRIL FOOLS DAY [Longman Structural Readers, Stage 2) PROFESSOR BOFFIN S UMBRELLA (Longman Structural Readers, Stage 2) OPERATION MASfERMINDRead MoreDeveloping Management Skills404131 Words   |  1617 PagesCoaching and Counseling 244 Coaching and Counseling Problems 245 Defensiveness and Disconfirmation 246 Principles of Supportive Communication 247 Supportive Communication Is Based on Congruence, Not Incongruence 247 Supportive Communication Is Descriptive, Not Evaluative 248 Supportive Communication Is Problem-oriented, Not Person-oriented 250 Supportive Communication Validates Rather than Invalidates Individuals 251 Supportive Communication Is Specific (Useful), Not Global (Nonuseful) 253 SupportiveRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesPHILADELPHIA Temple University Press 1601 North Broad Street Philadelphia, Pennsylvania 19122 www.temple.edu/tempress Copyright  © 2010 by Temple University All rights reserved Published 2010 Library of Congress Cataloging-in-Publication Data Essays on twentieth century history / edited by Michael Peter Adas for the American Historical Association. p. cm.—(Critical perspectives on the past) Includes bibliographical references. ISBN 978-1-4399-0269-1 (cloth : alk. paper)—ISBN 978-1-4399-0270-7

The Steam Engine Of The First Steam Powered Engine

A man by the name of James Watts introduced the first steam powered engine that would soon be used to power several forms of transportation. The steam engine had been around for a while, but wasn’t as advanced and wasn’t used on such a large scale such as powering transportation. Boats had been used for centuries for the main forms of transport, however, when Robert Fulton put the new steam engine to work to power a steamboat, it meant even more capital for businessmen. More jobs were created as the waterways were widened and dug deeper for the steamboats. Captains and crews were also formed to man the boats. Railroads that were once operated by horse and wagon were finally made into steel tracks for steam trains to carry goods. This was especially important to the coal industry because it made the jobs of the miners much safer than before. Small railways made of steel were formed underground to transport the coal out of the mines by the use of small railcars. The idea to use steel in the process of transportation was nothing new at the beginning of the industrial revolution. Britain was known to have vast amounts of steel and had been working since about 1800 on using steel as tracks and a train or buggy type to transport things. The first successful steam engine locomotive was built by the British Engineer George Stephenson, which could haul up to 30 tons of coal at 4mph going uphill. Later, Stephenson also created the first public railway forShow MoreRelatedFixing a Car772 Words   |  3 Pagesmechanics service them has also changed dramatically. A lot has changed from tools and engines, to the different types of mechanics there are now. Although the blueprint for the modern automobile was perfected in Germany and France in the late 1800s, the very first self-propelled road vehicle was a military tractor invented by French engineer and mechanic, Nicolas Joseph Cugnot, in 1769. Cugnot used a steam engine to power his vehicle. The military tractor was used by the French Army to haul artilleryRead MoreSteam Engines Of The Industrial Revolution1442 Words   |  6 Pagesfactories during this era, themselves, were powered by steam engines. But where did the steam engine come from? Who invented this revolutionary invention? How does the steam engine chug-chug at 50+ miles per hour by merely using hot air, emitted by boiling water. The answer to these questions: the steam engine was not invented nor developed solely by one person, but by contributions of a multitude of people throughout this time in history. A modern, simple steam engine, gets its energy from water boiledRead MoreThe Invention Of The Motorcycle Industries1297 Words   |  6 Pagesstationary steam engine. More surprisingly because Roper had yet to see one for himself in person. As of today’s date the invention is still kept on display at Francestown Academy. Although Roper is known for his steam powered velocipede, he was quite the inventor. He patented a wide range of products many that paved the way for future inventors. Such as sewing machines, automatic fire escapes, machine tools, fire arms and the steamed powered carriages. The workings of a steam engine may be explainedRead MoreThe Steam Engine Was Not So Much Invented As Industrialised1330 Words   |  6 PagesThe steam engine was not so much invented as industrialised. To give credit to any one person would be to steal credit away from its many rightful owners. The steam engine was evolved over a time of about a hundred years by three British inventors. The first basic steam powered engine was built by Thomas Savery in 1689. What was used before the steam engine? In the early days, one common way of removing the water was to use a series of buckets on a pulley system operated by horses and was slow andRead MoreThe Steam Engine ( Steam Power )943 Words   |  4 PagesThe Steam Engine The industrial revolution was a period in history that brought about numerous mechanical advances that allowed the use of much less manual labor. One of those mechanical advances was steam power. Steam power was not a new concept to the people of the world; in fact, steam power dates all the way back to Alexander the Great in the first century, where he designed a steam powered spinning sphere called an Aeolipile. (5 par 25) However, in the late 18th and early 19th centuries theyRead MoreSteam Engines By Katelyn Warga 2nd Period947 Words   |  4 PagesSteam Engines By Katelyn Warga 2nd Period Being around for over 2000 years, the steam engine has proved its worth. Invented in the industrial revolution, â€Å"this heat engine performs mechanical work using steam as its working fluid.† Throughout its time the steam engine has had many uses, and been modified many times to change its pronounced task. This had led to the steam engine being a very important invention in the industrial revolution, changing life in social and economic ways that still impactRead MoreInvention of the Combustion Engine1570 Words   |  7 Pagesinternal combustion engine that greatly affected the world. This paper will give opposing views on the background and analyze the effects it had on transportation and the environment. The invention of the internal combustion engine sprouted from the work of several engineers and inventors across Europe and into America. First, in 1859, Jean-Joseph Etienne Lenoir developed the first practical internal combustion engine which after many modifications and changes, led to the modern engine that plays a crucialRead MoreThe Invention Of The Automobile1378 Words   |  6 PagesNicolas Joseph Cugnot, a mechanic and engineer from France, invented the first road vehicle that was propelled by its self. â€Å"Steam engines powered cars by burning fuel that heated water in a boiler, creating steam that expanded and pushed pistons that turned the crankshaft, which then turned the wheels†(inventors.about.com). Steam engines were very heavy so it was a bad design for road vehicles. It was powered by a steam engine and it could move at the very slow speed of 2 and half miles per hour.Read MoreThe Steam Engine839 Words   |  4 Pagestime, the steam engine. This machine s erved as the main driver of the Industrial Revolution. I hereby speak in favor of the notion that this invention, the steam engine, is the most important creation in the history of man. Natural power had been harnessed since the dawn of time to perform extraneous duties. Examples of these are the natural elements, human, and animal power. As proven, these factors are known to be unreliable. Over time, the need for an instrument, such as the steam engine, to performRead MoreThe Invention Of Steam Power1712 Words   |  7 Pageswasn’t built in a day†, is best exemplified by the evolution of steam power. Despite steam power’s invention in 1689, Sail remained the dominant form of ship propulsion well into the mid-19th century. As technology improved, the reliance on steam power gradually increased, eventually leading to self-propulsion ushering in a new era of tactical and strategic advancement. Steam powered engines were invented in 1698 by Thomas Savery. Its first application was not to help power ships, but rather to drain

Staphylococcus Aureus Free Essays

Foodborne Illness Short Answer Questions Staphylococcus †¢What is the infectious agent (pathogen) that causes this infectious disease? The pathogen that causes Staphylococcus is called Staphylococcus aureus. Staphylococcus aureus is also called Staph and is abbreviated to S. aureus or Staph aureus in medical literature. We will write a custom essay sample on Staphylococcus Aureus or any similar topic only for you Order Now S. aureus is a bacterium that causes various infections. Staph is a commonly found on the skin and also in mucus membranes (mostly the nose and throat) of up to 25% of healthy people and animals. Depending on the type of strain S. ureus, can cause minor skin infections such as pimples, boils, carbuncles, and abscesses or life-threatening diseases such as pneumonia, meningitis, endocarditis and toxic shock syndrome. (Microbiology, 2005) Some strains produce an enterotoxin that causes staphylococcus aureus gastroenteritis, also known as food poisoning. The most harmful species of S. aureus is Methicillin-resistant Staphylococcus aureus (MRSA); this bacterium has developed antibiotic resistance. (Microbiology, 2005) Each year, approximately half a million people are admitted to a hospital in the U. S. ue to a staphylococcal infection. †¢How is this infectious agent transmitted through food or water? S. aureus is not necessarily transmitted through food or water but primarily throu gh direct person-to-person contact. It is also possible to transmit through indirect contact (i. e. contaminated environmental surfaces). Staph infections are common hospital-acquired infections due to the possibility of health care providers being carriers of this, usually harmless, bacteria. A carrier of S. aureus can easily contaminate their own hands by contact with their nose in the course of routine activities. Skin to skin contact is the most significant mode of transmitting the pathogen and hand washing can significantly reduce transmission. Staph infections can spread through contact with pus from an infected wound, contact with objects such as towels, sheets, or clothing. (Wiki, 2012) S. aureus can remain living for long periods of time on linen, clothing and dust. †¢What is an example of a real life outbreak of this foodborne illness in the United States? I found this example of a real life outbreak, although it is not in the US, I found it astonishing that the outbreak ended with proper hygiene. In January 2008, a cluster of neonates with bullous impetigo in a hospital of northern Thailand was investigated. Medical records and working timetables of healthcare workers (HCWs) were reviewed. During an environmental study, bacteriological samples from HCWs and equipments were taken. The study resulted in 16 confirmed cases and 14 probable cases. The attack rate was 42%. Most cases had skin blisters (28 cases) followed by pustules (five cases) and exfoliation (three cases). The location of the lesion was the trunk (17 cases), neck (14 cases) or armpits (nine cases). Nineteen cases had symptoms onset after discharge from hospital. Median age at onset was 4 days. The strain isolated from an infected newborn shared the same phage type as the contaminated equipment. Insufficient hand hygiene was an observed risk behavior of HCWs and visitors. Exposure to a nasal carrier of Staphylococcus aureus and ward sharing with a symptomatic case increased the risk of acquiring the infection. The outbreak ended abruptly after implementation of hand hygiene practices and equipment cleaning. (Eurosurveillance, 2008) What are the clinical symptoms, duration of the disease, and treatment if any? The clinical symptoms of a skin staph infection are boils and puss-filled accesses. These areas of the infection are commonly red, swollen and painful. Drainage of the infections is common practice. When S aureus enters the blood stream it can spread to organs and cause serious infections, this is known as bacteremia or sepsis. Patients with underlying lung disease may deve lop staphylococcus pneumonia which causes an abscess formation in the ungs. Infection of the heart valves, also called endocarditis, can lead to heart failure. Staphylococcal food poisoning causes nausea, vomiting, diarrhea and dehydration. (MedicineNet, n. d. ) Minor skin infections may be treated with an antibiotic ointment or oral antibiotics. Serious and life-threatening illness may be treated with intravenous antibiotics depending on the particular staphylococcal strain. Some strains, such as MRSA, are resistant to many antibiotics. †¢What steps can be taken to prevent further outbreaks? Include individual as well as environmental precautions and methods. There is not a vaccine available against Staphylococcus aureus since bacteria are so widespread. But there are common hygiene practices that can reduce the risk of developing staph infections. Thoroughly washing hands is the best defense against germs. If you have a cut or wound, keep it clean and covered with sterile bandages until they heal completely. Avoid sharing personal items such as towels, sheets, razors and clothing. Women that use tampons can reduce their risk by changing tampons frequently. Hospitals can reduce transmission of staphylococcal aureus and MRSA by ensuring proper hygiene is a priority with all healthcare workers. They can also disinfect surfaces that are handled by healthcare workers, patients and visitors daily. A study was done to test the growth rate of staphylococci on stainless steel and brass. The results of this study showed the growth of the bacteria to be lower on the brass covered hardware. This could be a change hospitals can make to help reduce the spread of staphylococcus. Noyce, Michels, Keevil, 2006, p. 290) Reference: Microbiology. (2005, May 25). What Is Staphylococcus Aureus? Bionewsonline. com Retrieved January 21, 2012, from http://www. bionewsonline. com/i/what_is_staphylococcus_aureus. htm Wikipedia. (2012, January 17). Staphylococcus Aureus. Wikipedia. org Retrieved January 21, 2012, form http://en. wikipedia. org/wiki/Staphylococcus_aureus Eurosurveillance. (January 2008). An outbreak of hospital-acquired Staphylococcus aureus skin infection among newborns, Nan Province, Thailand, January 2008. EuroSurveillance. org. Retrieved January 21, 2012, from http://www. eurosurveillance. org/ViewArticle. aspx? ArticleId=19372 MedicineNet. (n. d. ). Staph Infection. MedicineNet. com. Retrieved on January 21, 2012 from http://www. medicinenet. com/staph_infection/article. htm#symptoms J. O. Noyce, H. Michels, C. W. Keevil. (2006). Potential use of copper surfaces to reduce survival of epidemic Methicillin-resistant Staphylococcus aureus in the healthcare environment. [Electronic Version]. Journal of Hospital Infection, 63, 289-297 How to cite Staphylococcus Aureus, Papers

Plan and Executing an Advertising campaign for Business Grow

Questions: 1. How do you negotiate timing, art work, insertions, advertisement locations and fee with Groupon to meet your requirements?2. What are the strategies showing the tasks and timelines, including contingency plan for mistakes and shortcomings for this promotion?3. Explain how you plan the target online sales units (for the deal is on), price and commission paid to Groupon as well as the redemption period and budget return from this venture.4. How do you analyses the creativity and success factors crucial to the campaign?5. Secure a contract Groupon that meet legal and ethical regulations together with advertising campaign plan and schedule.6. Explain how you implement advertising campaign activities complying with legal and ethical requirements as well as meeting budget and schedule agreed.7. Discuss the provision for adjustments to original time-table.8. Explain the process and analytical methods to measure performance outcome and determine the outcome gaps from the original targets. 9. Discuss how you negotiate and agree on unexpected outcomes and work out possible solutions with Groupon. Answers: Introduction: The assignment deals with executing an advertising campaign. Under this assignment, CleanNet is the organisation provides commercial cleaning service in Perth. Another organisation Groupon based on Australia that generally designs and executes advertisement for various commercial organisations. After analysing the opportunity of development of CleanNet in Australia, effective promotional activities are required and for that reason CleanNet has hired Groupon for executing the advertisement in favour of CleanNet. In accordance to Katsirea (2012) conducting advertisement campaign is effective for organisational growth. In such instance, an implementation strategy of advertisement campaign has been designed for organisation in first step. In next step, contract with the media has been negotiating and in last step, the monitoring process of advertisement campaign is designed for getting success in the project. Nature of the business and work place: Promotion of the product or service plays significant role as the market is extremely competitive. In such position, CleanNet is the organisation that provides commercial cleaning service. The organisation is located in Perth in Western Australia. The organisation CleanNet provides services in various places such as schools, multi storey offices, industry premises, hotels, shopping centres etc. Moreover, the organisation also provides service based on the health care facilities along with aged care facilities. The organisation, CleanNet follows a functional organisational structure and based on the function, the management of the organisation has designed and divided the entire employees or staffs. As per the structure, the corporate governance comprises with the managing director and a financial director is divided from this group. Apart from that, as per work the management has divided in three parts such as CleanNet cleaning, CleanNet group and CleanNet supplies. The CleanNet clea ning divided in two sectors. First sector comprises with director, business development managers, marketing, Telesales manager and telesales. The second sector comprises with general manager, project manager, area manager, site supervisors and site operatives. In addition, CleanNet group comprises with administration, help desk, HR, health safety and IT support. At last, the CleanNet supplies comprises with director and customer service department. The customer service department comprises with two sections, first section deals with internet sales, retail sales and telesales. On the other hand, the second section deals with warehouse manager, warehouse operatives and drivers. Figure 1: Organisational structure of CleanNet (Source: Created by author) The staffs are recruited after vetting very carefully as the staffs are the key success point of the organisation. Moreover, the employees of the management team are very much proactive during providing service towards the client in Perth. The staffs are highly efficient and the management maintain health and safety policy in the organisation as well as providing service in various areas. As the organisation provides various kinds of commercial cleaning service so the organisation uses several modern equipments for providing best possible service. In addition, after executing the modern equipment the management provides training and development session towards staffs for handling the equipment properly and avoiding the chances of accidents during providing services. In order to improve the quality of service the organisational management has accumulated feedback from customers and as per their view, the service quality along with the promotional factor must be improved. Actually, the market is very competitive and there are several organisations are providing similar kind of services. Moreover, Perth is the largest city with 1.97 million people. Based on geographic location it is central business district with developed economy. Thus, there is a great opportunity for CleanNet to grow their business in effective manner. Thus, effective promotional plan is required for developing the organisational position. As the organisation possesses proactive management team, and well experienced team so it will be easier to grab maximum market share in business perspective. Moreover, there is a chance for organisation CleanNet to expand their business through product or service development approach. 1. Process of negotiate timing, art-work, insertions, advertisement location and fees with Groupon to meet your requirements As opined by Winston and Granat (2014), the hired organisation Groupon is responsible for fulfilling the clients (CleanNet) requirement. As the organisation, Groupon has taken responsibility for designing the advertisement campaign so the CleanNet get success in business perspective so a negotiation related to timing; artwork, insertions, advertisement location and fees are observed during execution the plan. It is natural Groupon demands for high financial resource and gives pressure for allocating 50% of sales as the organisation is in initial stage. Moreover, the organisation Groupon has demanded for 6 weeks for designing the advertisement plan and one entire financial year for achieving the objectives. However, after a vast discussion, the service-providing organisation CleanNet has agreed to provide 40% monetary value of total sales. Moreover, the CleanNet has given condition that the organisation cannot give the entire value in one. With an easy instalment, the organisation pro vides 30% of allocated price in initial stage and then it pays back to Groupon in easy instalment that is 30-30-60%. Moreover, the organisation CleanNet will continuously monitor the sales vale and provide the feedback to Groupon. If CleanNet not gets success then, Groupon has to implement contingency plan for success (Events.groupon.com.au, 2015). 2. Strategies showing the tasks and timelines, including contingency plan for mistakes and shortcoming for this promotion (1.2): The hired company Groupon has decided to provide advertisements through audiovisual media, print media, audio media and word of mouth promotion. The organisation has been allocated four weeks for accomplishing the entire campaign. Although the organisation has executed several effective strategies as per present situation, but contingency may arise in any situation due to technical or programming error. Audiovisual media: In case of audiovisual media, the organisational management places the advertisement during most popular show. Moreover, the game those are very much popular in Australia those may give good result in case of advertisement as on that position; numerous people are making awareness regarding CleanNet organisation and its product (Liu et al. 2009). In case of contingency, the Groupon has designed other media for getting effective outcome for the organisation. For designing and implementing the audiovisual advertisement, the Groupon has taken 3 weeks time. Audio media: In case of audio-media, the organisation should announce with discount factor that the CleanNet is providing cleaning service with 30% discounts only in Perth for limited period. This is very time saving process and after 1 week, the advertisement can be audible through radio. Word of mouth promotion: In case of word of mouth promotion, the organisation takes two weak time for conducting marketing survey and designing the roadside add campaign. In this situation, the Groupon has chosen Koala kid for advertisement face to attract the customers. Moreover the roadside campaign should be organise in corporate area so that the multi storey office, shopping centre, schools are making awareness regarding the service as well as the organisation (Maciej Kutera and Mirosawa Lasek, 2010). On that moment, leaflet also is distributed to inform as well. Execute the entire program it will take more than 3 weeks. Social media: At last, the Groupon design advertisement for social media such as Facebook, Twitter etc. The using rate of social media is increasing day-by-day. Moreover, the organisations are using social media as communication media. In such instance if the organisation Groupon uses the social media then it will provide effective result. 3. Planning process target online sales unit, price and commission paid to Groupon in budget process (2.1): CleanNet hires the Groupon for executing the advertisement campaign. The organisation has given target to Groupon that the organisation want to earn $2 billion in one financial year and for that purpose the CleanNet has allocated the budget to Groupon. The research as referred by Shaw et al. (2014) the range of advertisement cost from 1% to 30% of total sales volume. However, the organisation is in initial stage and for that reason the organisation is allocating 40% of total sales. The hired organisation Groupon has to accomplish the entire activities such as print and broadcast advertising, website development, making public relation through roadside campaign along with the entire prior activities such as market survey, design the advertisement etc. The organisation CleanNet provides 30% of total sale after a certain period. After that, Groupon will demand 30-30-60% in instalment basis in same period. Apart from that, price factors include buying incentives, concession, discounts et c and the CleanNet has to take care of those factors (Sharma, 2012). Advertisement activities Allocated budget Market survey 3% Setting goal 5% Select advertisement venue 2% Develop the media plan 2% Organisational Fees (Fees of Groupon) 13% Execute campaign 75% Table 1: allocated budget for advertisement activities (Source: created by author) Executed various kind of advertisement Allocated budget Print and broadcast advertising 25% Website development 10% Making public relation through roadside add campaign 40% Social media 15% Distributing leaflet and hoarding 10% Table 2: allocated budget for advertisement activities (Source: Created by author) 4. Analysing process of creativity and success factor crucial to the campaign In order to getting the success in advertising campaign, the hired company Groupon has to conduct several activities. Before executing the advertisement campaign or before planning the management has to conduct market research, design budget and setting the goal. After that, the management of Groupon selects the advertising venue or the most effective media such as audio-visual media, websites, newspaper (Print media), radio station etc. As cleaning service is intangible thus, advertisement campaign must be very bright and attractive. Moreover, the research and development department implements some creative factors where freelancer should be needed to check all the aspect from outside. The management of Groupon conducts the advertisement campaign through audio-visual media, Newspaper, advertisement through hording, promotion through add campaign and social networking site. During providing advertisement through audio-visual media, Groupon selects Koala kid the most popular animation face in Australia and design the advertisement for every perspective. Apart from that, the RD of Groupon company designs big hording related to the CleanNet commercial organisation and provided service. In order to getting success in first step, the organisation can negotiate the pricing of the provided service. Moreover, with the help of discount factor, Groupon provides advertisement through newspaper, magazine and radio station. Along with this, in case of this kind of service, word of mouth promotion is very effective. Thus, the Groupon design a roadside add campaign where using the Koala kid, mouth promotion in commercial place is also effective (Events.groupon.com.au, 2015). 5. Planning of negotiate and agree on unexpected outcomes and work out possible solutions with Groupon (2.3): The CleanNet wants to earn revenue $2 billion within one financial year after placing advertisement through Groupon. Thus, Groupon has demanded 50% financial value of the total sales volume. After negotiation, the Groupon has agreed to provide the service with 40% of total sales volume. However, Groupon has informed the CleanNet that being the new organisation in the market it is quite difficult to generate $2 billion revenue within one financial year thus; the hired organisation indicated as unexpected outcome is the mission of the CleanNet. However, the organisation as received the project so the organisation has given commitment to help by aligning the every possible support in respect of advertisement. Thinking of perceived risk the organisation has also made contingency plan as programming error and technical error may arise in any situation. Thus, CleanNet will also work together with Groupon. As the organisation, CleanNet possesses proactive management team and good staff so t he entire management and the staffs will help the Groupon to successfully implementation of the advertisement campaign. Case study 2: 6. Implementation process of advertising campaign activities complying with legal and ethical requirements and meeting budget as schedules agreed Before designing and executing the advertisement process, both the organisation Groupon and CleanNet have to make legal relation under contract. Moreover, the Groupon has to execute the advertisement process following the laws and regulation imposed by the Australian Association of National Advertisers (AANA). The AANA has designed Code of Practice to execute advertisement with the purpose of fulfil the social expectations and fulfilling the social responsibilities such as removing environmental issue, children protection etc with the help of Advertising Federation of Australia, Australian Communication and Media authority. On the other hand, executing the advertisement service in allocated budget the organisation Groupon can take help from Free TV Australia and Australian Performing Right Association. Apart from that, the media cannot charge more from Groupon. If any media charge comparatively more then, Australian Competition and Consumer Commission support Groupon to provide adver tisement as per feasible price. Thus, the organisation Groupon has to make conversation with all the above mention legal authority to represent the advertisement in the course of different media. As per legislation, the organisation cannot use any cheap word for advertisement and should maintain the cultural influences (Zabel, 2012). 7. Provision for adjustment to original timetable The Groupon is responsible for the entire advertisement campaign in Australia mainly in Perth as the CleanNet is located in Perth. In order to executing the effective advertisement campaign, the organisational management of Groupon makes timetable for representing the advertisement. The organisation has given the timetable that is mentioned below: Advertisement mode Frequency Position TV (audio visual media) At least 20 times in a day Once in commercial break in Australian most popular show Starting position or last position in commercial break Audio media (Radio) Twice in every hour (minimum) Five times in every hour (Maximum) The advertisement should be provided in starting position in the commercial break Print media (Newspaper, magazines etc) Once in month (Full page) 10 days in month (Internal page) Once in month (Front page) 10 days in month (internal page) Social media (Facebook, Twitter, Youtube) Every alternative day for Facebook and twitter 10% of total uploading program in every alternative day Not required Roadside campaign Once in month 2 hours minimum Table 3: Provision for adjustment to original timetable (Source: created by author) As per imposing rules of AANA, the organisational management of Groupon has presented the above-mentioned timetable for presenting the advertisement through various media. Moreover the Advertising Federation of Australia, Australian Communication and Media Authority will help the organisation Groupon for accomplishing the performance as per timetable. 8. The process and analytical method to measure performance outcome and determine the outcome gaps from the original targets There are three factors are using to measure performance outcome and determine the outcome gaps from the original targets such as Key performance indicators (KPI), Return on investment (ROI) and Advertising Research Foundation. In order to measure the performance the organisational management of Groupon evaluates the key performance indicators (KPI). In such situation, the organisation measures return on marketing investment, marketing return on investment and accountable marketing. It is because the through those metrics the organisation CleanNet can realize the financial performance that is the key point of the success (Sharma, 2012). Apart from that, the organisation management appraises the marketing outcome in customer perspective. Moreover, in order to determine the outcome gap the organisational management of Groupon take feedback from the customers and monitoring the entire marketing activities. After identifying the outcome gap, the organisational management gives pressure for repeating the advertisement in more frequency. 9. A contract Groupon that meet legal and ethical regulation together with advertising campaign plan and schedule The legal relation between two organisations such as Groupon and CleanNet is necessary for maintain the rules and regulation of the advertisement. In case of, using car graphics, the Groupon has to hire some third party. Moreover making contract, the both organisations should provide their detail information. In addition, after evaluating the entire rule and regulations both organisations sign with commitment for fulfilling the task on the time. On the other hand, in case of other advertisement process, the entire factors such as parties and effective date, billing, content, entire agreement, modifications or amendment, right to terminate etc are included in the contract form. Moreover, breaching the agreement, the blameworthy party has to provide compensation towards the innocent party (Zabel, 2012). Conclusion: It can be concluded from the above assignment that executing the advertisement campaign is very important for organisational business perspective. In this assignment, CleanNet is the organisation located in Perth, Australia provides commercial cleaning service towards various places such as Multi storey building, offices, schools, shopping centres etc. Groupon is the commercial organisation design the advertisement campaign for CleanNet. The organisational management and research development department together made the plan for executing the advertisement campaign after selecting the print media, audio media, audio-visual media, social networking site and word of mouth promotion as advertisement campaign. The organisation Groupon has conducted the entire performance under legal authority. Reference List: Events.groupon.com.au, (2015). Groupon Events. [online] Available at: https://events.groupon.com.au/ [Accessed 28 Jan. 2015] Katsirea, I. (2012). The Transmission State Principle: The End of the Broadcasting Sovereignty of the Member States?, Cambridge yearbook of European legal st, 6(1), pp.105-139 Liu, W., Zhong, S., Chaudhary, M. and Kapur, S. (2009). Online advertisement campaign optimisation, IJSOI, 4(1), pp.3 Maciej Kutera, M. and Mirosawa Lasek, M. (2010). Clustering Methods Application for Customer Segmentation to Manage Advertisement Campaign, Contemporary Economics, 4(3) Sharma, A. (2012). Consumer Perception and Attitude towards the Visual Elements in Social Campaign Advertisement, IOSR Journal of Business and Management, 3(1), pp.6-17 Shaw, B., Howell, A. and Genskow, K. (2014). Evaluation of a Movie Theater Advertisement Campaign to Promote Behaviors that Prevent Spread of Aquatic Invasive Species, Society Natural Resources, 27(7), pp.768-776 Winston, W. and Granat, J. (2014). Persuasive Advertising for Entrepreneurs and Small Business Owners. Hoboken: Taylor and Francis Zabel, M. (2012). Advertising Ethics | Marketing magazine. [online] Marketing magazine. Available at: https://www.marketingmag.com.au/tags/advertising-ethics/#.VMjI744SHcc [Accessed 28 Jan. 2015]